Product Vision
Product vision provides a shared mental image or model in answer to the question, “What are we building and how will it achieve the project vision?” Product vision guides the reality that is unfolded daily by your team members through their project interactions. From an initial concept—provided by your customer—it will be refined and evolved painstakingly through exploration, and evolved through these tools: product vision box and elevator test statement. Working in increasing detail from a high-level vision recorded in a vision box to an elevator statement targeted toward customers is the agile way of transferring ideas and concepts into product (or application) reality. Once created, product vision is not static. Instead, it ...
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