September 2016
Intermediate to advanced
374 pages
10h 11m
English
All companies must continually develop new products to compete effectively in today’s complex and rapidly changing marketplace. There are a variety of strategies that may be used to maintain the momentum and include the following:
The iPod is an example of discontinuous innovation: creating an entirely new market for downloadable music, providing an after-market for iPod attachments, and even spurring the invention ...