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Managing IT Performance to Create Business Value
book

Managing IT Performance to Create Business Value

by Jessica Keyes
September 2016
Intermediate to advanced content levelIntermediate to advanced
374 pages
10h 11m
English
Auerbach Publications
Content preview from Managing IT Performance to Create Business Value

9DESIGNING AND MEASURING THE IT PRODUCT STRATEGY

All companies must continually develop new products to compete effectively in today’s complex and rapidly changing marketplace. There are a variety of strategies that may be used to maintain the momentum and include the following:

  • Discontinuous innovation: New products that create an entirely new market
  • New offering category: These enable new market entry into an existing market
  • Extensions: Either the product line, a service line, or the brand
  • Incremental improvements: Styling, performance, or even price changes

The iPod is an example of discontinuous innovation: creating an entirely new market for downloadable music, providing an after-market for iPod attachments, and even spurring the invention ...

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Publisher Resources

ISBN: 9781315351162