September 2016
Intermediate to advanced
374 pages
10h 11m
English
Content preview from Managing IT Performance to Create Business ValueBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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9DESIGNING AND MEASURING THE IT PRODUCT STRATEGY
All companies must continually develop new products to compete effectively in today’s complex and rapidly changing marketplace. There are a variety of strategies that may be used to maintain the momentum and include the following:
- Discontinuous innovation: New products that create an entirely new market
- New offering category: These enable new market entry into an existing market
- Extensions: Either the product line, a service line, or the brand
- Incremental improvements: Styling, performance, or even price changes
The iPod is an example of discontinuous innovation: creating an entirely new market for downloadable music, providing an after-market for iPod attachments, and even spurring the invention ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.