April 2015
Intermediate to advanced
656 pages
24h 23m
English
Content preview from Marketing Research
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Chapter 2
Marketing Research Process
LEARNING OBJECTIVES
Upon completion of this chapter, you will be able to:
- Understand the steps in conducting research
- Understand the types of research
- Learn the purposes and methods of conducting exploratory research
- Learn about descriptive research and the types of descriptive research
- Have a preliminary idea about causal research
- Establish a difference between exploratory research, descriptive research, and causal research
RESEARCH IN ACTION: LUPIN LTD
Lupin Ltd was established in 1983 and has a wide onshore and offshore presence with its products available in about 70 countries. In terms of overall revenue, the overseas business constitutes about 55%, whereas the remaining are from the domestic market. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.