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Marketing Research by Naval Bajpai

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Chapter 12

Statistical Inference: Hypothesis Testing for Single Populations

Learning Objectives

Upon completion of this chapter, you will be able to:

  • Understand hypothesis-testing procedure using one-tailed and two-tailed tests
  • Understand the concepts of Type I and Type II errors in hypothesis testing
  • Understand the concept of hypothesis testing for a single population using the z statistic
  • Understand the concepts of p-value approach and critical value approach for hypothesis testing
  • Understand the concept of hypothesis testing for a single population using the t statistic
  • Understand the procedure of hypothesis testing for population proportion
STATISTICS IN ACTION: LIBERTY SHOES LTD

The footwear industry in India contributes significantly ...

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