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Marketing Research by Naval Bajpai

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Chapter 6

Secondary Data Sources

Learning Objectives

Upon completion of this chapter, you will be able to:

  • Understand the meaning of primary and secondary data
  • Get the insight of benefits and limitations of using secondary data
  • Understand the classification of secondary data
  • Use different sources of secondary data for a research problem
  • Understand the roadmap for using secondary data.
Research In Action: Datanet India Pvt Ltd

Datanet India Pvt. Ltd was established as an IT-enabled company in February 2000. It launched its first website indiastat.com on 14 November 2000. Its endeavour is to collect, collate, and compile in ready-to-use socio-economic information about India and its states and to make it available online. Today, indiastat.com ...

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