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Marketing Research by Naval Bajpai

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Chapter 20

Sales Forecasting

Look to the future, because that is where you’ll spend the rest of your life.

– George Burns

Learning Objectives

Upon completion of this chapter, you will be able to:

  • Understand the types of forecasting methods (qualitative and quantitative)
  • Understand the concept, importance, and components of time series
  • Understand the concept of measurement of errors in forecasting
  • Understand how to use regression model for trend analysis
  • Understand the concept of autocorrelation and autoregression and the use of autoregression in forecasting
  • Understand the concept and importance of index numbers
STATISTICS IN ACTION: HINDUSTAN SANITARYWARE & INDUSTRIES LTD

The real estate sector in India has grown at an average rate ...

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