April 2015
Intermediate to advanced
656 pages
24h 23m
English
Content preview from Marketing Research
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Chapter 20
Sales Forecasting
Look to the future, because that is where you’ll spend the rest of your life.
– George Burns
Learning Objectives
Upon completion of this chapter, you will be able to:
- Understand the types of forecasting methods (qualitative and quantitative)
- Understand the concept, importance, and components of time series
- Understand the concept of measurement of errors in forecasting
- Understand how to use regression model for trend analysis
- Understand the concept of autocorrelation and autoregression and the use of autoregression in forecasting
- Understand the concept and importance of index numbers
STATISTICS IN ACTION: HINDUSTAN SANITARYWARE & INDUSTRIES LTD
The real estate sector in India has grown at an average rate ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.