April 2015
Intermediate to advanced
656 pages
24h 23m
English
Content preview from Marketing Research
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Chapter 15
Hypothesis Testing for Categorical Data (Chi-Square Test)
Learning Objectives
Upon completion of this chapter, you will be able to:
- Understand the concept of chi-square statistic and chi-square distribution
- Understand the concept of chi-square goodness-of-fit test
- Understand the concept of chi-square test of independence: two-way contingency analysis
- Understand the concept of chi-square test for population variance and chi-square test of homogeneity
STATISTICS IN ACTION: STATE BANK OF INDIA (SBI)
The State Bank of India (SBI) is the country’s oldest and leading bank in terms of balance sheet size, number of branches, market capitalization, and profits. This two hundred year-old public sector behemoth is today stirring out ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.