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Marketing Research by Naval Bajpai

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Chapter 15

Hypothesis Testing for Categorical Data (Chi-Square Test)

Learning Objectives

Upon completion of this chapter, you will be able to:

  • Understand the concept of chi-square statistic and chi-square distribution
  • Understand the concept of chi-square goodness-of-fit test
  • Understand the concept of chi-square test of independence: two-way contingency analysis
  • Understand the concept of chi-square test for population variance and chi-square test of homogeneity
STATISTICS IN ACTION: STATE BANK OF INDIA (SBI)

The State Bank of India (SBI) is the country’s oldest and leading bank in terms of balance sheet size, number of branches, market capitalization, and profits. This two hundred year-old public sector behemoth is today stirring out ...

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