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Marketing Research by Naval Bajpai

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Chapter 21

Presentation of Result: Report Writing

Learning Objectives

Upon completion of this chapter, you will be able to:

  • Understand the importance of a written report
  • Understand the organization of a written report
  • Learn the use of different types of charts and graphs in a research report
  • Understand the importance of oral presentation
RESEARCH IN ACTION: BLUE STAR LTD

Mr Mohan T. Advani, an entrepreneur of exemplary vision and drive, founded Blue Star in 1943. In 1949, the proprietorship company set its sight on bigger expansion, took on shareholders, and became Blue Star Engineering Company Private Ltd. Blue Star went public in 1969 to become Blue Star Ltd as it continues to be called today.1 At present, it is India’s largest central ...

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