April 2015
Intermediate to advanced
656 pages
24h 23m
English
Content preview from Marketing Research
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Chapter 21
Presentation of Result: Report Writing
Learning Objectives
Upon completion of this chapter, you will be able to:
- Understand the importance of a written report
- Understand the organization of a written report
- Learn the use of different types of charts and graphs in a research report
- Understand the importance of oral presentation
RESEARCH IN ACTION: BLUE STAR LTD
Mr Mohan T. Advani, an entrepreneur of exemplary vision and drive, founded Blue Star in 1943. In 1949, the proprietorship company set its sight on bigger expansion, took on shareholders, and became Blue Star Engineering Company Private Ltd. Blue Star went public in 1969 to become Blue Star Ltd as it continues to be called today.1 At present, it is India’s largest central ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.