O'Reilly logo

Marketing Research by Naval Bajpai

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 17

Multivariate Analysis I: Multiple Regression Analysis

Learning Objectives

Upon completion of this chapter, you will be able to:

  • Understand the applications of the multiple regression model
  • Understand the concept of coefficient of multiple determination, adjusted coefficient of multiple determination, and standard error of the estimate
  • Understand and use residual analysis for testing the assumptions of multiple regression
  • Use statistical significance tests for the regression model and coefficients of regression
  • Test portions of the multiple regression model
  • Understand non-linear regression model and the quadratic regression model, and test the statistical significance of the overall quadratic regression model
  • Understand the ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required