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Marketing Research by Naval Bajpai

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Part IV

Descriptive Statistics and Data Analysis

Chapter 10 Descriptive Statistics: Measures of Central Tendency

Chapter 11 Descriptive Statistics: Measures of Dispersion

Chapter 12 Statistical Inference: Hypothesis Testing for Single Populations

Chapter 13 Statistical Inference: Hypothesis Testing for Two Populations

Chapter 14 Analysis of Variance and Experimental Designs

Chapter 15 Hypothesis Testing for Categorical Data

Chapter 16 Correlation and Simple Regression Analysis

Chapter 17 Multivariate Analysis I: Multiple Regression Analysis

Chapter 18 Multivariate Analysis II: Discriminant Analysis and Conjoint Analysis

Chapter 19 Multivariate Analysis III: Factor Analysis, Cluster Analysis, Multidimensional Scaling and Correspondence Analysis ...

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