April 2015
Intermediate to advanced
656 pages
24h 23m
English
Content preview from Marketing Research
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Chapter 16
Correlation and Simple Linear Regression Analysis
Learning Objectives
Upon completion of this chapter, you will be able to:
- Use the simple linear regression equation
- Understand the concept of measures of variation, coefficient of determination, and standard error of the estimate
- Understand and use residual analysis for testing the assumptions of regression
- Measure autocorrelation by using the Durbin–Watson statistic
- Understand statistical inference about slope, correlation coefficient of the regression model, and testing the overall model
Statistics in Action: Tata Steel
Tata Steel, established in 1907, is the world’s sixth-largest steel company with an existing annual crude steel capacity of 30 million tonnes. It is Asia’s ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.