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Marketing Research by Naval Bajpai

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Chapter 16

Correlation and Simple Linear Regression Analysis

Learning Objectives

Upon completion of this chapter, you will be able to:

  • Use the simple linear regression equation
  • Understand the concept of measures of variation, coefficient of determination, and standard error of the estimate
  • Understand and use residual analysis for testing the assumptions of regression
  • Measure autocorrelation by using the Durbin–Watson statistic
  • Understand statistical inference about slope, correlation coefficient of the regression model, and testing the overall model
Statistics in Action: Tata Steel

Tata Steel, established in 1907, is the world’s sixth-largest steel company with an existing annual crude steel capacity of 30 million tonnes. It is Asia’s ...

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