April 2015
Intermediate to advanced
656 pages
24h 23m
English
Content preview from Marketing Research
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Chapter 7
Data Collection: Survey and Observation
LEARNING OBJECTIVES
Upon completion of this chapter, you will be able to:
- Learn about survey method of data collection and classification of survey methods
- Understand the comparative evaluation of different survey methods
- Learn about advantages and disadvantages of different survey techniques
- Understand different observation techniques and classification of observation methods
- Learn about advantages and disadvantages of observation
RESEARCH IN ACTION: FORCE MOTORS LTD (BAJAJ TEMPO LTD)
Incorporated in 1958, Force Motors started production of the Hanseat three-wheelers in collaboration with Vidal & Sohn Tempo-Werke, Germany. Force Motors Ltd, owned by the Firodia Group, is a vertically integrated ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.