April 2015
Intermediate to advanced
656 pages
24h 23m
English
Content preview from Marketing Research
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Chapter 8
Experimentation
LEARNING OBJECTIVES
Upon completion of this chapter, you will be able to:
- Understand the concept of experimentation and causality
- Understand the internal and external validity issues in experimentation
- Understand the threats to internal and external validity in experimentation
- Understand the ways to control extraneous variables
- Understand and compare a laboratory experiment and field experiment
- Understand the concept of experimental designs and deal with various types of experimental designs
- Understand the limitations of experimentation
- Understand the concept of test marketing and different types of test marketing techniques
RESEARCH IN ACTION: BERGER PAINTS INDIA LTD
Berger Paints is the culmination of over seven-decade ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.