April 2015
Intermediate to advanced
656 pages
24h 23m
English
Content preview from Marketing Research
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Chapter 18
Multivariate Analysis II: Discriminant Analysis and Conjoint Analysis
Learning Objectives
Upon completion of this chapter, you will be able to:
- Understand the concept and application of discriminant analysis and multiple discriminant analysis
- Interpret the discriminant analysis output obtained from statistical software
- Use Minitab and SPSS to perform discriminant analysis
- Understand the concept and application of conjoint analysis
- Interpret the conjoint analysis output obtained from the statistical software
- Use SPSS to perform conjoint analysis
Research In Action: Camlin Ltd
The Indian stationery market can be categorized into school stationery, office stationery, paper products, and computer stationery. Increased spending ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.