Chapter 18
Multivariate Analysis II: Discriminant Analysis and Conjoint Analysis
Learning Objectives
Upon completion of this chapter, you will be able to:
- Understand the concept and application of discriminant analysis and multiple discriminant analysis
- Interpret the discriminant analysis output obtained from statistical software
- Use Minitab and SPSS to perform discriminant analysis
- Understand the concept and application of conjoint analysis
- Interpret the conjoint analysis output obtained from the statistical software
- Use SPSS to perform conjoint analysis
Research In Action: Camlin Ltd
The Indian stationery market can be categorized into school stationery, office stationery, paper products, and computer stationery. Increased spending ...
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