April 2015
Intermediate to advanced
656 pages
24h 23m
English
Content preview from Marketing Research
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Chapter 9
Fieldwork and Data Preparation
LEARNING OBJECTIVES
Upon completion of this chapter, you will be able to:
- Understand the importance of fieldwork in conducting research
- Understand the steps in fieldwork process
- Understand the meaning and importance of data preparation process
- Understand the steps of data preparation process
- Get a preliminary idea about the tools and techniques of data analysis
RESEARCH IN ACTION: ESCORTS LTD
The Escorts Group is India’s leading conglomerates operating in the high-growth sector of the agri-machinery, construction and material-handling equipment, railway equipment, and auto-components. Escort facility has already provided over a million tractors and more than 16,000 construction and material-handling ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.