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Marketing Research by Naval Bajpai

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Chapter 4

Questionnaire Design

Learning Objectives

Upon completion of this chapter, you will be able to:

  • Understand the meaning and importance of questionnaire
  • Understand three stages of the questionnaire design process
  • Learn about pre-construction phase of the questionnaire
  • Learn about construction phase of the questionnaire
  • Learn about post-construction phase of the questionnaire
Research In Action: Ambuja Cements Ltd

Gujarat Ambuja Cements was promoted as a joint venture, in 1981, between Gujarat Industrial Investment Corporation and N. S. Sekhsaria. Beginning with a 0.7 million tonne cement plant, the company has grown into a 19.3 million tonne entity through regular capacity additions and acquisitions. It is one of the major cement ...

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