Chapter 4
Questionnaire Design
Learning Objectives
Upon completion of this chapter, you will be able to:
- Understand the meaning and importance of questionnaire
- Understand three stages of the questionnaire design process
- Learn about pre-construction phase of the questionnaire
- Learn about construction phase of the questionnaire
- Learn about post-construction phase of the questionnaire
Research In Action: Ambuja Cements Ltd
Gujarat Ambuja Cements was promoted as a joint venture, in 1981, between Gujarat Industrial Investment Corporation and N. S. Sekhsaria. Beginning with a 0.7 million tonne cement plant, the company has grown into a 19.3 million tonne entity through regular capacity additions and acquisitions. It is one of the major cement ...
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