April 2015
Intermediate to advanced
656 pages
24h 23m
English
Content preview from Marketing Research
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Chapter 4
Questionnaire Design
Learning Objectives
Upon completion of this chapter, you will be able to:
- Understand the meaning and importance of questionnaire
- Understand three stages of the questionnaire design process
- Learn about pre-construction phase of the questionnaire
- Learn about construction phase of the questionnaire
- Learn about post-construction phase of the questionnaire
Research In Action: Ambuja Cements Ltd
Gujarat Ambuja Cements was promoted as a joint venture, in 1981, between Gujarat Industrial Investment Corporation and N. S. Sekhsaria. Beginning with a 0.7 million tonne cement plant, the company has grown into a 19.3 million tonne entity through regular capacity additions and acquisitions. It is one of the major cement ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.