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Marketing Research by Naval Bajpai

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Chapter 13

Statistical Inference: Hypothesis Testing for Two Populations

Learning Objectives

Upon completion of this chapter, you will be able to:

  • Test the hypothesis for the difference between two population means using the z statistic
  • Test the hypothesis for the difference between two population means using the t statistic
  • Understand the concept of statistical inference of the difference between the means of two related populations (matched samples)
  • Test hypothesis for the difference in two population proportions
  • Test hypothesis about two population variances (F distribution)
Statistics in action: JK Paper Ltd

JK Group, a leading private sector group in India, was founded over 100 years ago. The group is composed of companies with ...

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