June 2014
Beginner
112 pages
1h 46m
English
Content preview from Marketing (The Brian Tracy Success Library)Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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THREE
Three Key Questions in Marketing
THERE ARE three key questions to ask with regard to marketing, especially with a new product or idea. Often, if your sales are not satisfactory for any reason with an existing product, you can ask these three questions. Most companies ask question number one, but it is astonishing how many companies that I consult for have never asked the other questions.
Does a Market Exist?
The first question is: “Is there a market?” Are there people out there who will actually buy the product or service that you’re thinking about bringing to the market? Remember that the basic success/failure ratio in new products is 80/20. That is, 80 percent of all new products will fail. They will not achieve significant market share ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.