TWENTY-ONE

Four Ways to Change Your Business

IN BUSINESS, and in life, there are only four ways that you can bring about substantial changes.

The first way is that you can “do more of some things.” What should you be doing more of? The answer is that you should be doing more of those things from which you are getting the best results; those things that are succeeding; those activities that bring you the very highest and most predictable levels of sales and profitability.

It is amazing how many companies ignore this basic principle. They spend equal amounts of time and money promoting their entire product line rather than identifying those products and services that have the potential to be extremely successful and profitable in the marketplace ...

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