June 2014
Beginner
112 pages
1h 46m
English
Content preview from Marketing (The Brian Tracy Success Library)Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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TWENTY-ONE
Four Ways to Change Your Business
IN BUSINESS, and in life, there are only four ways that you can bring about substantial changes.
The first way is that you can “do more of some things.” What should you be doing more of? The answer is that you should be doing more of those things from which you are getting the best results; those things that are succeeding; those activities that bring you the very highest and most predictable levels of sales and profitability.
It is amazing how many companies ignore this basic principle. They spend equal amounts of time and money promoting their entire product line rather than identifying those products and services that have the potential to be extremely successful and profitable in the marketplace ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.