Marketing (The Brian Tracy Success Library)

FIFTEEN

Practice the “Firstest with the Mostest” Strategy

NATHAN BEDFORD Forrest enrolled as a private and subsequently became a cavalry general for the Confederate Army during the Civil War. His unconventional approaches to warfare enabled him to achieve a string of victories that were unprecedented among the Southern forces. One of his favorite approaches was “firstest with the mostest.”

He believed that the general who could mass all of his troops simultaneously at a single place before the enemy became aware of what he was doing would achieve the necessary superiority to win. And he was right, time after time. He was constantly moving his forces around to deceive the enemy and then bringing them together and massing them at a critical point ...