June 2014
Beginner
112 pages
1h 46m
English
Content preview from Marketing (The Brian Tracy Success Library)Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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SIX
Why People Buy
PEOPLE BUY products and services to satisfy their needs. In economics, they say that every action that you or I take is because of what is called a “felt dissatisfaction.” We feel dissatisfied in our current condition for some reason. Because of this dissatisfaction, we are internally motivated or driven to take an action of some kind to relieve this dissatisfaction. Think of the example of sitting on a pin. The discomfort triggers immediate action to relieve the pain and to achieve a state of greater satisfaction, which does not involve the pin.
The ABC Model
There is an ABC principle of human motivation. In this case, the letters stand for Antecedents, Behaviors, and Consequences.
The antecedents represent about 15 percent ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.