June 2014
Beginner
112 pages
1h 46m
English
Content preview from Marketing (The Brian Tracy Success Library)Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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SIXTEEN
Use the “Hit ’Em Where They Ain’t” Strategy
THIS IS often called a “white space strategy.” You look at your market and you identify a product or service that no one is offering that would fit neatly in the white space between what currently exists and what you can bring to the market.
When Domino’s Pizza began, there were thousands of pizzerias offering the standard menu of pizza dishes, including in the same market area where the first Domino’s Pizza was established.
The white space that the founder of Domino’s, Tom Monaghan, identified was that when customers ordered pizza, speed was more important than quality. When a customer phoned in a pizza order, he was already hungry and wanting to eat as soon as possible. Monaghan filled this ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.