June 2014
Beginner
112 pages
1h 46m
English
Content preview from Marketing (The Brian Tracy Success Library)Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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TWENTY
The Bundle of Resources Concept
ONE OF the most important of all marketing concepts is called “the bundle of resources concept.” As a mental exercise, look upon your company as a bundle of resources that is capable of producing and selling many products and services, not just the ones you are offering today.
Focus primarily on human, intellectual, and production resources. With these in mind, what new products or services could you produce with your existing people, skills, equipment, and financial structure to appeal to new customers in new markets?
Looking upon your business as a bundle of resources can help free you from the limitation of thinking only in terms of the products and services you are now offering, to the customers and ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.