June 2014
Beginner
112 pages
1h 46m
English
Content preview from Marketing (The Brian Tracy Success Library)Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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ELEVEN
Four Principles of Marketing Strategy
ALL BUSINESS strategy is marketing strategy. Your ability to attract qualified prospects determines your success in business. You are responsible for making the critical strategic decisions for your business, especially in these four areas.
Specialization
This is the product, service, customer, market, or area of technology where you focus all your efforts. This becomes the “driving force” of your marketing, sales, and business activities.
You can specialize in a particular product and concentrate on offering something of unique added value in that product category that is better, faster, cheaper, and superior to that of your competitors.
In the same vein, you can have a service-driven focus on specialization. ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.