THE PRIMARY reason for the success or failure of a business is determined by the success or failure of the marketing effort. According to Dun & Bradstreet, 48 percent of all business failures can be attributed to a slowing down or ineffectiveness in the area of marketing and sales. In our dynamic, competitive economy, marketing is the core function of every successful enterprise. No matter what business you are in, you are in the “marketing business.”

In this powerful, practical book on marketing, you will learn or relearn twenty-one key ideas, and many “sub-ideas,” that you can use to improve your strategic marketing results—starting immediately.

Strategic marketing is the art and science of determining what your customers and future ...

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