FOURTEEN
Marketing Tactics of Diversion and Dissuasion
HOW CAN you utilize your strengths to gain a superior position in the marketplace? If you are starting out with a good product or service, and you see an opportunity to sell a lot of it at a good price and profit, you must then be sure that your competitors don’t see what you are doing and rush in to compete for the same customer.
It is a law of economics that whenever there are “above market profits,” competitors will rush into that marketplace to offer their goods and services. For example, in real estate markets, whenever a boom starts, individual entrepreneurs, without coordination with each other, rush in to build and offer more homes and properties. Soon, the market is oversaturated ...
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