October 2024
Beginner
400 pages
11h 1m
English
Content preview from Marketing with AI For Dummies
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Chapter 21
Leading Your Business in the AI Era
IN THIS CHAPTER
Making AI work for your business
Using AI to rethink your marketing
Helping your whole business thrive with AI
Keeping the future in mind when reorganizing
Every time new transformative technologies emerge, businesses need to reassess how they’re organized and how they operate so that they can run their businesses most effectively. With automation through artificial intelligence (AI) taking over certain tasks, reassessing which roles humans should play in your changing organization is critical. This ongoing shift raises important questions about leadership, organization, culture, and how to effectively carry out business tasks that boost productivity and efficiency while also motivating employees to do their best work.
Managing these changes starts with a clear process for integrating AI and its principles into business operations. Integration begins with evaluating your business’s current capabilities and determining priority use cases where AI may play a role. From that point, you figure out how AI technologies specifically ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.