Recycling and Redesigning Logos

Table of Contents

1. Cover
2. Title Page
3. Dedication
4. Contents
5. Introduction
6. Section 1
   1. Chapter 1: A Refresher Course
      1. Process makes perfect: Spring Advertising
      2. Glossary
      3. Interview with Brian Collins, Collins:
   2. Chapter 2: The Only Constant: Change
      1. Interview with David Turner, Turner Duckworth
   3. Chapter 3: Sleight of Hand (Evolution)
      1. Interview with Debbie Millman, Sterling Brands
   4. Chapter 4: Revolutions
      1. Interview with Connie Birdsall and Brendán Murphy, Lippincott
      2. UPS Logo: Crossing the Great Divide
7. Section 2: Case Studies
   1. CASE STUDY: Stadt Viersen, Germany
   2. CASE STUDY: Paul Smith
   3. CASE STUDY: Teatro Nacional Sucre
   4. CASE STUDY: Distillerie di Franciacorta
   5. CASE STUDY: Chronicle Books
   6. CASE STUDY: Mohawk Via
   7. CASE STUDY: Inner-City Arts
   8. CASE STUDY: WUMB Boston
   9. CASE STUDY: Brooklyn Botanic Garden
   10. CASE STUDY: Jaipur
   11. CASE STUDY: DevelopMentor
   12. CASE STUDY: LA [magazine]
   13. CASE STUDY: Hartford Stage
   14. CASE STUDY: Fort Mason Center
   15. CASE STUDY: Neal’s Yard Remedies
   16. CASE STUDY: Redcat Theater
   17. CASE STUDY: Hunters & Gatherers
   18. CASE STUDY: SIECE
   19. CASE STUDY: California Film Institute
   20. CASE STUDY: Johnson Favaro
   21. CASE STUDY: Hawthorne Valley Farm
   22. CASE STUDY: Sony Walkman
   23. CASE STUDY: SEGD
   24. CASE STUDY: Epic Lincolnshire
   25. CASE STUDY: Schlegel Bicycles
   26. CASE STUDY: Noggy
   27. CASE STUDY: The International Symbol of Access
8. Section 3: Logo Gallery
9. Directory of Contributors
10. About the Author
11. Acknowledgments
12. Copyright Page