September 2010
Intermediate to advanced
192 pages
5h 8m
English
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CASE STUDYStadt Viersen, Germany
Ausgezeichnet!
DESIGN: 28 LIMITED BRAND BOCHUM, GERMANY
MIRCO KURTH AT 28 LIMITED BRAND IN BOCHUM, GERMANY, approaches rebranding “cautiously,” he says. Caution must have served Kurth especially well when his firm redesigned the identity for Viersen, Germany, a town of about 75,000 in the state of North Rhine-Westphalia. (The city of Viersen is the capital of the district that also bears its name.)
Kurth, who founded 28 Limited Brand in 2004, was asked to help develop a new logo and logotype for the city of Viersen. The existing logo was actually a coat of arms featuring three emblems which, according to legend, represented the three formerly independent towns that now comprise modern Viersen: Süchteln, Dülken, ...
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