September 2010
Intermediate to advanced
192 pages
5h 8m
English
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CASE STUDYWUMB Boston
Can You Hear Me Now?
DESIGN: MINELLI INC. BOSTON
WUMB RADIO OF BOSTON, MASSACHUSETTS, HAS LONG BEEN REGARDED AS ONE OF THE COUNTRY’S PREMIER public radio stations for folk and acoustical music, but the number of listeners was falling. To help combat that, the station applied for and received a grant from the Corporation for Public Broadcasting intended to help increase awareness of its programming.
WUMB executives realized its reputation as the best source for folk and acoustic music limited its appeal. Moreover, the perception was untrue. WUMB offered much more, but in public radio it is risky to alienate your most loyal audience. They are the ones who donate most generously and regularly. Pat Montieth, station manager ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.