September 2010
Intermediate to advanced
192 pages
5h 8m
English
Green Gothic
DESIGN: ROOT STUDIO LINCOLN, UNITED KINGDOM
ENGLAND’S ROOT STUDIO REGARDS ITSELF AS “THE MOST ECOFRIENDLY GRAPHIC DESIGN AGENCY IN THE MIDLANDS.” It offers clients strategies on how to use recycled materials and eco-friendly processes to reduce their carbon footprint.
When it comes to rebranding, Root is about trimming waste. “We feel that we have an instinct for when a logo has gotten a little bit long in the tooth. Usually you can tell immediately whether a logo appears completely out of date or if it simply needs tidying up a bit,” says Tom Bradley, creative director at Root Studio. “But by redesigning or updating the logo we try to make it more efficient and clean-cut by trimming the fat.”
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