CASE STUDYFort Mason Center

Mission Accomplished


“REDESIGNING A LOGO ISN’T ALWAYS AS SIMPLE AS FINDING THE VOICE OF THE CLIENT,” says Josh Chen, principal of Chen Design Associates (CDA). “A client can have many voices. An important part of the design process is helping the client rationalize them all.” For Chen, an identity redesign is about making sure all the voices get heard—even the unexpected ones.

Fort Mason Center is a popular waterfront destination in San Francisco. The massive retired military base hosts more than 15,000 events each year, in addition to hosting two dozen nonprofit resident organizations on its 13 acres (5.2 hectares). Exhibits, fairs, lectures, festivals, performances, and ...

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