September 2010
Intermediate to advanced
192 pages
5h 8m
English
Content preview from Recycling and Redesigning LogosBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CASE STUDYFort Mason Center
Mission Accomplished
DESIGN: CHEN DESIGN ASSOCIATES SAN FRANCISCO
“REDESIGNING A LOGO ISN’T ALWAYS AS SIMPLE AS FINDING THE VOICE OF THE CLIENT,” says Josh Chen, principal of Chen Design Associates (CDA). “A client can have many voices. An important part of the design process is helping the client rationalize them all.” For Chen, an identity redesign is about making sure all the voices get heard—even the unexpected ones.
Fort Mason Center is a popular waterfront destination in San Francisco. The massive retired military base hosts more than 15,000 events each year, in addition to hosting two dozen nonprofit resident organizations on its 13 acres (5.2 hectares). Exhibits, fairs, lectures, festivals, performances, and ...
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