CASE STUDYDistillerie di Franciacorta
The Lion, the Which, and the Wherefore
DESIGN: RANIERI DESIGN BRESCIS, ITALY
AS THE VESPAS FLY BY NO. 3C VIA NAZARIO SAURO, near the intersection with Via Trento in the city of Brescia, Italy, some very memorable and effective design is going on inside Raineri Design. This firm submitted a number of breathtaking case studies, but it was their work for Distillerie Franciacorta that really caught our eye. It’s a brilliant example of brand evolution.
Distillerie Franciacorta was familiar with Raineri Design and so they approached William Raineri for a much-needed brand update and repositioning. The winemaker’s logo, packaging, advertising, and identity system would all be redesigned.
“The logo and the rest of ...
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