September 2010
Intermediate to advanced
192 pages
5h 8m
English
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CASE STUDYSIECE
Where There’s a Quill, There’s a Way
DESIGN: CAROL GARCÍA DEL BUSTO BARCELONA
A QUILL PEN IN AN INKPOT, drawn in a gloppy, wobbling line and accented with a scrawl of pastel blue: SIECE’s former logo was anything but solemn. For the client, this was precisely the problem.
SIECE stands for the Interdisciplary Seminary for Writing Culture Studies at Alcala University in Madrid: it’s a conference for intellectuals, and they didn’t want their symbol to be a pen that looked like it was goofing off. The former logo “didn’t communicate anything academic,” says Carol García del Busto in Barcelona. “It seemed like something from grade school.”
García del Busto’s redesign gives SIECE a scholarly look. Gone is the purple pastel happy quill ...
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