May 2022
Beginner to intermediate
580 pages
11h 36m
Korean
Content preview from 사용자를 끌어들이는 UX/UI의 비밀
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251
5장
비주얼스타일과아름다움
비주얼 디자인은 단순히 ‘사용자 인터페이스에 스킨을 입히는 것’ 이상의 의미
를 갖는다. 완성도 높은 비주얼 디자인과 룩앤필
1
은 디지털 제품을
돋보이게 한다. 인터페이스에서 사용하는 시각 언어는 브랜드의 성격과 정체
성을 전달하며, 다양한 고객접점
2
에서 브랜드를 대표하는 역할을 한
다. 비주얼 디자인은 제품 사용성을 높이거나 브랜드 신뢰를 쌓을 수도 있고
반대로 무너뜨릴 수도 있다.
2002년 스탠포드 웹 신뢰성 프로젝트
라는 흥미로
운 연구가 진행됐다. 사람들이 웹사이트를 신뢰하거나 불신하게 만드는 요인
이 무엇인지 밝혀내려는 목적이었다. 연구 결과는 누가 들어도 고개를 끄덕일
만큼 타당해 보였다. 회사의 평판, 고객 서비스, 스폰서십, 광고까지 전부 웹사
이트의 신뢰성을 결정하는 데 영향을 미친다는 것이었다.
1
(옮긴이) 소프트웨어 디자인에서 룩앤필(look-and-feel)이란 그래픽 유저 인터페이스 관점에서 쓰이며,
색, 모양, 레이아웃, 글꼴(룩)뿐 아니라 단추, 상자, 메뉴와 같은 동적인 요소의 동작(필)을 수반하는 디자
인의 구성 요소이다.
2
(옮긴이) 고객접점(touchpoints)이란 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.