Chapter 1. Introduction
What if you had a management tool that would give you and all of your executives current information on the health of your organization and where you stand with respect to achieving your corporate goals? What if this tool could also be used by other managers to communicate changes in strategy, align the business units with the changes, and ultimately help to align employee behavior with the corporate strategy?
This type of tool, used appropriately, could help give you the competitive edge you need to outrun your competition. Globalization, acquisitions and mergers, commoditization, and many other worldwide opportunities/challenges mean that it is getting tougher and tougher to remain (and for some organizations, become) competitive and profitable. Scorecard systems are an excellent example of a strategy management tool that can provide this type of advantage.
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