Search Engine Optimization All-In-One For Dummies®

Chapter 5. Adding and Maintaining Keywords

In This Chapter

• Figuring out keyword densities

• Adjusting keywords

• Updating keywords

• Using tools to aid keyword placement

If you've been doing what we suggest as you read the past four chapters, you've brainstormed, you've done your research, you've categorized your keywords, and created landing pages (the Web page the user comes to when clicking a link) for your subject categories. So now what? Now you actually get to add keywords.

There is an art to placing keywords on your Web site. You can't simply type car, car, car, car, car, car again and again. For one thing, that's considered spam and will get your site pulled from the search engine index. (For our purposes, spam is any type of deceptive Web technique meant to trick a search engine into offering inappropriate, redundant, or poor-quality search results. For more details, see Book I, Chapter 6.) For another thing, a user who sees "car, car, car, car..." would immediately hit Back on the browser window. Remember, you want to keep people so that they will stick around and be converted from a visitor to a customer (or however your Web site defines converted). To do that, you have to create searchable, readable content for your Web site.

But what do you do with those keywords we made you gather? In this chapter, we talk about how to distribute them on your pages, and how to determine the number of times you need to use them. We also discuss how to maintain your keywords. Unfortunately, the Internet ...