April 2009
Beginner
768 pages
19h 47m
English
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Chapter 6. Solving SEO Roadblocks
In This Chapter
Ensuring that search engines see your site
Creating effective site maps
Avoiding page hijacking from 302 redirects
Handling SEO problems connected with secure sites
You know the part of an instruction manual that's just labeled "Troubleshooting"? It's sort of a catchall for problems you might have that don't fit anywhere else in the manual, with tips for what you can do about them. This chapter is sort of like that troubleshooting section — a place for us to address miscellaneous problems you might run into and give some advice on how to resolve them.
You should look at your search engine optimization (SEO) project as an ongoing process. It's not a journey with a fixed end point. There's no "destination" that you can reach and then hang up your keyboard and mouse and declare, "Ahh...we've made it!" Even if you reach the number one spot on the search results, you can't relax; you must continually monitor and fine-tune your site to stay ahead of the competition.
Occasionally, you will hit roadblocks to your SEO progress. These shouldn't be confused with the time lag that normally occurs before results become apparent. Usually it takes an SEO project three to six months to see a Web site rise considerably in ranking and traffic, after you put the initial site optimization in place. Of course, results are always based on the keywords and condition of your site when the project starts. Your mileage is going to vary based on the competition. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.