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Search Engine Optimization All-In-One For Dummies® by Susan Esparza, Bruce Clay

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Chapter 5. Connecting with Social Networks

In This Chapter

  • Link building with blogs

  • Leveraging social news sites

  • Defining media optimization

  • Implementing social media optimization

  • Building a community

  • Using the tools in Web 2.0

In recent years, the world of online social networking (sites where people can meet and interact with one another) has exploded in popularity. You may have heard of sites like MySpace and Facebook, which allow users to create their own Web pages and connect with other users all over the globe. This kind of social networking has expanded to include news sites, entertainment media, and beyond.

Social networking is another way to find and attract links. The majority of links from link bait (media or articles specifically created to attract links) comes from social networking sites. Social networking is also a way to build your brand and a name for yourself. This is where true grassroots marketing begins, and if you're creative and smart enough, you can use social networks to your advantage.

In this chapter, we discuss what you need to do to take advantage: blogging, social news sites, media optimization, social media optimization, community building, and Web widgets.

Making Use of Blogs

Blog is short for Web log, and blogs are primarily an online conversation medium. Blogs can be anything from people's personal journals to talk about their day, their trip to the hair salon, and the rude guy who cut them off on the way to the grocery store, to media and corporate blogs ...

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