April 2009
Beginner
768 pages
19h 47m
English
Content preview from Search Engine Optimization All-In-One For Dummies®Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 5. Connecting with Social Networks
In This Chapter
Link building with blogs
Leveraging social news sites
Defining media optimization
Implementing social media optimization
Building a community
Using the tools in Web 2.0
In recent years, the world of online social networking (sites where people can meet and interact with one another) has exploded in popularity. You may have heard of sites like MySpace and Facebook, which allow users to create their own Web pages and connect with other users all over the globe. This kind of social networking has expanded to include news sites, entertainment media, and beyond.
Social networking is another way to find and attract links. The majority of links from link bait (media or articles specifically created to attract links) comes from social networking sites. Social networking is also a way to build your brand and a name for yourself. This is where true grassroots marketing begins, and if you're creative and smart enough, you can use social networks to your advantage.
In this chapter, we discuss what you need to do to take advantage: blogging, social news sites, media optimization, social media optimization, community building, and Web widgets.
Making Use of Blogs
Blog is short for Web log, and blogs are primarily an online conversation medium. Blogs can be anything from people's personal journals to talk about their day, their trip to the hair salon, and the rude guy who cut them off on the way to the grocery store, to media and corporate blogs ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.