April 2009
Beginner
768 pages
19h 47m
English
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Chapter 3. Structuring Internal Links
In This Chapter
Theming your Web site by subject
Optimizing link equity
Creating and maintaining silos
Understanding site maps
Figuring out XML site maps
Siloing is a way of arranging your Web site according to themes that allows for prime search engine optimization. We discuss siloing a bit in the previous chapters, but, in this chapter, we go into how to actually build and structure your site in order to have the best silos possible.
First, we review the subject theming of your site, and then we discuss link equity. From there, we cover actually creating and maintaining your silos. This means we walk you through the setup, construction, and maintenance work necessary for good silos.
Another thing you read about in this chapter is a site map. There are two different kinds: the traditional site map and the XML site map. A traditional site map is a Web page that is designed to guide users to all the pages on your site. It's a little like an index page in the back of a text book where every page is listed and linked to, usually grouped by subject theme. An XML site map is a document designed specifically to be readable by a search engine. You can tell a search engine all about your site using this kind of document. Despite their confusingly similar names, the two types of documents aren't interchangeable and they both have their uses. In this chapter, we show you how to use both to your advantage.
Subject Theming Structure
We talk about subject theming, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.