April 2009
Beginner
768 pages
19h 47m
English
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Chapter 2. Tracking Behavior with Web Analytics
In This Chapter
Measuring Web site usability
Getting a handle on conversion tracking
Tracking the success of your SEO project
Analyzing rankings
In order to properly do Web analytics, you need to gather your data. But Web analytics is not just about collecting data. It's about collecting your data in such a way that you can read and understand it, and you can use it to make the necessary changes to your Web site. In this chapter, you discover several ways to gather analytics data.
You have to measure your Web site's usability, in order to figure out whether your Web design works for your users and brings you those conversions. Next we talk about conversion tracking. Is your site getting the number of conversions you want? Conversion tracking helps you measure not just the final number of conversions, but where people drop off before they make the final conversion.
Tracking the success of your SEO project is monitoring your keywords and your search engine rankings, and whether they're at the place they need to be, and if your traffic is increasing due to those rankings. Finally, we discuss how to analyze your rankings by putting them in the context of your business. Do your rankings in the search engine mean anything to your ROI (return of investment)? Read on to find out!
Measuring Web Site Usability
One of the first things you should do is to gather data in order to measure your Web site's usability. This means going through your site and ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.