Search Engine Optimization All-In-One For Dummies®

Chapter 1. Employing Linking Strategies

In This Chapter

• Theming your site by subject

• Implementing siloing

• Tackling link building

In Book IV, Chapter 4, we briefly discuss siloing, which is a way of arranging your Web site according to themes that allows for prime search engine optimization. In this chapter, we go into the meat and bones of siloing.

Siloing your site is one of the most important things you can do for search engine optimization. It organizes your Web site so that a search engine (and a user) can get a good clear picture of who you are and what you're about. A non-siloed site versus a siloed one is like the difference between having a bookshelf with books and DVDs and CDs and knickknacks all crammed into the same shelves versus a bookshelf with books on one shelf, CDs on another, DVDs on a third, and knickknacks on the fourth. It's easier to figure out where things are on the organized bookshelf versus the messy bookshelf.

In this chapter, we discuss how to build categories and themes for yourself and how to incorporate those into your silos. We also discuss how to build those silos yourself and how to use link building.

Theming Your Site by Subject

You can do many things to your Web site to provide evidence of subject relevance. One of these things is understanding what it means to theme a Web site. Theming is grouping Web site content in a manner that matches the way people search. One site can have many themes. Each theme can have sub-themes. In our classic car customization ...