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Search Engine Optimization All-In-One For Dummies® by Susan Esparza, Bruce Clay

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Chapter 2. Tailoring Your Marketing Message for Asia

In This Chapter

  • Succeeding in Asia

  • Discovering Japan

  • Succeeding in China

  • Finding out about South Korea

  • Operating in Russia

The first stop on our world tour on online marketing in the international venue is the Asia region, which includes Japan, China, South Korea, and much of Russia. In the previous chapter, we briefly touch on the search engines popular in this region, along with a few tips and tricks for operating a Web site in those countries. In this chapter, we go into more depth on operating online in Asia. You discover tips on how to succeed in the targeted country, the demographics of the region, and any other hints we think would we useful to you along the way.

Succeeding in Asia

Starting up a site or expanding your Web site into the Asian region can be a little daunting. Asian culture can be very different from Western culture, with nuances that can harm you and your company if you miss them, and that's not even considering the language barrier. Not to worry, though. We've put together a step-by-step getting started guide for building or translating your site to work in the Asian markets.

Note

It's important to note that one chapter in a book is not enough to make you an expert in SEO for the Asian market. In fact, the most important message you should take away from this chapter is that there is no shortcut or substitute for research and local know-how.

Assessing your site's chances

Your first step is simple: Assess the usability ...

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