In This Chapter
Succeeding in Asia
Succeeding in China
Finding out about South Korea
Operating in Russia
The first stop on our world tour on online marketing in the international venue is the Asia region, which includes Japan, China, South Korea, and much of Russia. In the previous chapter, we briefly touch on the search engines popular in this region, along with a few tips and tricks for operating a Web site in those countries. In this chapter, we go into more depth on operating online in Asia. You discover tips on how to succeed in the targeted country, the demographics of the region, and any other hints we think would we useful to you along the way.
Starting up a site or expanding your Web site into the Asian region can be a little daunting. Asian culture can be very different from Western culture, with nuances that can harm you and your company if you miss them, and that's not even considering the language barrier. Not to worry, though. We've put together a step-by-step getting started guide for building or translating your site to work in the Asian markets.
It's important to note that one chapter in a book is not enough to make you an expert in SEO for the Asian market. In fact, the most important message you should take away from this chapter is that there is no shortcut or substitute for research and local know-how.
Your first step is simple: Assess the usability ...