Selling on Amazon For Dummies

Book description

Sell on Amazon and Make Them Do the Heavy Lifting

Selling on Amazon has become one of the most popular ways to earn income online. In fact, there are over 2 million people selling on Amazon worldwide. Amazon allows any business, no matter how small, to get their products in front of millions of customers and take advantage of the largest fulfillment network in the world. It also allows businesses to leverage their first-class customer service and storage capabilities.

Selling on Amazon For Dummies walks owners through the process of building a business on Amazon—a business that can be built almost anywhere in the world, as long as you have access to a computer and the internet.

  • The basics of selling on Amazon
  • Using FBA
  • Getting started
  • Deciding what to sell
  • Conducting product research
  • Finding your way around Seller Central
  • Product sourcing, shipping and returns, Amazon subscription, fees, sales tax, and more
  • How to earn ROIs (Returns on Your Investments)

Selling on Amazon For Dummies provides the strategies, tools, and education you need, including turnkey solutions focused on sales, marketing, branding, and marketplace development to analyze and maximize opportunities.

Table of contents

  1. Cover
  2. Introduction
    1. About This Book
    2. Foolish Assumptions
    3. Icons Used in This Book
    4. Where to Go from Here
  3. Part 1: Getting Started with Selling on Amazon
    1. Chapter 1: Laying the Groundwork
      1. Getting the Lowdown on Selling Online
      2. Exploring How Amazon Works
      3. Comparing Amazon Business Types
      4. Tabulating the Costs
      5. Following Amazon’s Rules
    2. Chapter 2: Selling on Amazon in a Nutshell
      1. First Things First: Finding Products to Sell
      2. Listing Products for Sale on Amazon
      3. Prepping and Shipping Products to Customers
      4. Boosting Sales with Advertising and Promotions
      5. Providing Stellar Customer Service
    3. Chapter 3: Setting Up Your Amazon Seller Account
      1. Registering to Become an Amazon Seller
      2. Completing Your Amazon Seller Business Profile
      3. Checking and Adjusting Your Account Settings
      4. Entering Shipping and Return Settings
      5. Securing Your Amazon Seller Account
    4. Chapter 4: Becoming Familiar with Seller Central
      1. Finding Your Way around Seller Central
      2. Accessing the Buyer-Seller Messaging Service
      3. Getting Help and Information
  4. Part 2: Procuring Products to Sell on Amazon
    1. Chapter 5: Knowing What You Can and Can’t Sell on Amazon
      1. Recognizing Products You Can Sell: Amazon’s Product Categories
      2. Steering Clear of Restricted Products
      3. Brushing Up on Food Safety Rules
    2. Chapter 6: Finding Products with Profit Potential
      1. Recognizing the Characteristics of Products with High Profit Potential
      2. Steering Clear of Troublesome Products
      3. Conducting Your Own Product Research
      4. Validating or Rejecting Product Ideas
      5. Focusing on Price and Sales Volume
    3. Chapter 7: Exploring Your Product Sourcing Options
      1. Mastering Retail Arbitrage
      2. Sourcing Products at Auctions and Liquidation Sales
      3. Weighing the Pros and Cons of Drop-Shipping
      4. Buying from Manufacturers, Distributors, and Wholesalers
      5. Sourcing Products from Alibaba
      6. Finding Suppliers at Tradeshows
      7. Making and Selling Your Own Products: Amazon Handmade and Custom
    4. Chapter 8: Evaluating and Negotiating with Suppliers
      1. Deciding Whether to Use Domestic or Foreign Suppliers or Both
      2. Selecting Suppliers with the Right Stuff
      3. Negotiating Prices and Terms
  5. Part 3: Getting Down to the Business of Selling
    1. Chapter 9: Listing Products for Sale on Amazon
      1. Knowing What’s Required to Own the Buy Box
      2. Obtaining High-Quality Product Photos
      3. Creating a Product Listing
      4. Increasing Your Product Search Ranking on Amazon
    2. Chapter 10: Fulfilling Customer Orders
      1. Choosing an Order Fulfillment Method
      2. Using Fulfillment by Amazon (FBA)
      3. Shipping Products Yourself: Fulfillment by Merchant (FBM)
    3. Chapter 11: Helping Shoppers Find You and Your Products
      1. Gaining Traction with Product and Seller Ratings and Feedback
      2. Harnessing the Power of Search Engine Optimization (SEO)
      3. Jazzing Up Your Listings with A+ Content
      4. Driving Web Traffic from Outside Amazon to Your Product Listings
    4. Chapter 12: Boosting Sales with Marketing and Advertising
      1. Exploring Different Ad Types
      2. Optimizing Your Search Rank with Sponsored Product Ads
      3. Boosting Brand Awareness with Sponsored Brands
      4. Giving Your Shoppers an Added Incentive to Buy: Deals and Coupons
      5. Taking Advantage of External Marketing Options
      6. Firing Up Your Email Marketing Machine
    5. Chapter 13: Focusing on Customer Service
      1. Understanding Why Customer Satisfaction Is So Important
      2. Laying the Groundwork for Quality Customer Service
      3. Managing and Shipping Orders
      4. Responding to Customer Questions, Concerns, and Complaints
      5. Processing Returns, Refunds, and Cancellations
      6. Managing Seller Feedback and Product Reviews
      7. Fielding A-to-Z Claims
    6. Chapter 14: Building and Managing Your Own Webstore
      1. Choosing Where to Build Your Webstore: Inside or Outside Amazon or Both
      2. Laying the Groundwork for Your Webstore
      3. Creating Your Amazon Store
      4. Creating a Stand-Alone Webstore
    7. Chapter 15: Managing Your Inventory
      1. Grasping the Importance of Inventory Management
      2. Managing Inventory via Amazon’s Manage Inventory Page
      3. Maintaining Sufficient Stock
      4. Getting Some Cash or Credit to Buy Inventory
  6. Part 4: Taking Your Business to the Next Level
    1. Chapter 16: Putting Additional Amazon Seller Tools to Work for You
      1. Tracking Your Account’s Health and Performance
      2. Dealing with Sales Tax
      3. Generating Business and Inventory Reports
      4. Managing Your Amazon Seller Account with the Mobile App
    2. Chapter 17: Building Your Own Brand (or Not)
      1. Deciding Whether Branding Is Right for You
      2. Creating Your Own Brand
      3. Trademarking Your Brand
      4. Building a Brand with Private-Label Products
    3. Chapter 18: Taking Advantage of Third-Party Tools and Service Providers
      1. Taking Product Research to the Next Level
      2. Managing the Backend of Your Ecommerce Business
      3. Automating Feedback and Reviews
      4. Finding Help through Amazon’s Service Provider Network
    4. Chapter 19: Expanding Your Operations: B2B and Global Sales
      1. Selling Products to Amazon as a Vendor
      2. Selling to Other Businesses
      3. Expanding Your Operations Globally
  7. Part 5: The Part of Tens
    1. Chapter 20: Top Ten Advertising Tips
      1. Get to Know the Different Ad Types
      2. Test the Market with Automatic Targeting
      3. Make the Most of Manual Targeting
      4. Find Your Long-Tail Search Terms
      5. Research Your Competitor’s Search Terms
      6. Write Copy Specific to Your Product
      7. Avoid These Common Search Terms Mistakes
      8. Specify Negative Search Terms
      9. Always Test and Track
      10. Don’t Rush! Good Advertising Takes Time
    2. Chapter 21: Ten Tips to Deliver Awesome Customer Service
      1. Follow Amazon’s Rules and Updates
      2. Respond in a Timely Manner
      3. Be Honest
      4. Be Empathetic
      5. Go the Extra Mile
      6. Ask Questions
      7. Personalize Your Responses
      8. Stay Calm
      9. Remain Positive
      10. Think Long Term
    3. Chapter 22: Ten (Plus One) Tips to Find Best-Selling Products
      1. Recognize Key Product Selection Criteria
      2. Find a Niche
      3. Sell What You Know and Love
      4. Do Your Own Thing
      5. Don’t Expect Seasonal Products to Sell Year-Round
      6. Decide Whether to Pursue Best Sellers
      7. Capitalize on Low Competition
      8. Focus on Products That Sell for More than 20 Bucks
      9. Check Competitors’ Reviews
      10. Reduce Returns
      11. Avoid Legal Issues
  8. Index
  9. About the Authors
  10. Advertisement Page
  11. Connect with Dummies
  12. End User License Agreement

Product information

  • Title: Selling on Amazon For Dummies
  • Author(s): Deniz Olmez, Joseph Kraynak
  • Release date: July 2020
  • Publisher(s): For Dummies
  • ISBN: 9781119689331