Chapter 6
Finding Products with Profit Potential
IN THIS CHAPTER
Identifying the qualities of potentially profitable products
Avoiding products that are likely to give you headaches
Scoping out products via research and analysis
Giving product ideas the thumbs up or down
Projecting a product’s sales volume and profitability
As a retailer, you want to move a lot of product, but you also want every sale to generate a sufficient return to compensate you fairly for the time, effort, and expertise you invest in your venture. By identifying and buying products with respectable sales volume and profit potential, you boost your return on investment (ROI), alleviate some of the pressure to sell large quantities, and reduce the risk of getting stuck with a product you can’t sell for a profit.
In this chapter, we shift the focus from selling on Amazon to buying products to sell on Amazon. In many ways, buying and selling on Amazon is like scoring profits on real estate properties, where experts ...
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