Chapter 13
Focusing on Customer Service
IN THIS CHAPTER
Recognizing why quality customer service is so important
Meeting or exceeding customer expectations
Taking quality customer service personally
Addressing key customer service issues
Turning negative customer feedback into a positive outcome
Many consumers are drawn to Amazon primarily because of its product ratings and reviews. Knowing what other consumers deem are the best products, and most trustworthy sellers enables shoppers to make well-informed purchase decisions and buy with confidence. As a result, Amazon and its most successful sellers make customer satisfaction their number one priority. After all, satisfied customers are more likely to become return customers and to recommend Amazon and the products they purchased on Amazon to their friends and family members.
In this chapter, we do a deeper dive into why customer satisfaction is so important on Amazon and highlight the key areas you need to focus on before, during, ...
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