Selling on Amazon For Dummies

Chapter 1

Laying the Groundwork

IN THIS CHAPTER

Brushing up on ecommerce basics

Weighing the pros and cons of different Amazon business types

Figuring out the costs of doing business on Amazon

Getting up to speed on Amazon Seller rules

Prior to engaging in any endeavor, you’re wise to pause and consider what you’re about to get yourself into. You may be excited by your future prospects, which is good because your eagerness provides the energy and drive required to succeed. However, you also need to consider the likely challenges and potential obstacles that may stand in the way of success. Having realistic expectations going in improves your chances of success when the going gets tough.

Consider this chapter part preparation checklist and part reality check. Here, we bring you up to speed on the basics of selling online and specifically on Amazon, introduce you to the different Amazon Seller business types, inform you of the costs of doing business on Amazon, explain the rules, and present the different product categories and restrictions tied to certain categories.

Getting the ...