Chapter 20
Top Ten Advertising Tips
IN THIS CHAPTER
Brushing up on Amazon Ad types
Building your own custom ads with product-specific copy
Discovering four tips for using search terms … and what to avoid
Letting Amazon automate your ad placement to identify effective search terms
Testing and tracking ads to get the most bang for your buck
Whenever an Amazon shopper searches for a product, sponsored products appear at the top of the list. These items represent keyword-targeted advertisements that sellers bid for. Sellers who bid higher are more likely to have their listings appear near the top of the search results.
However, advertising success involves more than merely paying a premium for better product positioning. In this chapter, we present ten tips for optimizing the results of your advertising efforts, most of which are free.
Get to Know the Different Ad Types
Before you pay for any advertising on Amazon, familiarize yourself with the different ad types, so you can choose ...
Get Selling on Amazon For Dummies now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
