Smart Retail, 4th Edition

Introduction: how customers have taken charge

Part 1 of Smart Retail is for:

• Retail leaders: you’ll find here in one place seven critical tools for analysing customer experience, improving format engagement and uncovering performance improvement opportunities. There is the potential to drive major change projects as a result and my team are always happy to help shape those, so do get in touch.
• Owners and entrepreneurs: follow the ideas and advice here and you will either sharpen your current offer or find a stronger and better one. All independent retail businesses will benefit from running through this material.
• Store managers: give yourself a head start by absorbing and learning the theory and ideas set out here. You will also uncover ...