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Smart Retail, 4th Edition by Richard Hammond

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Introduction: how customers have taken charge

Part 1 of Smart Retail is for:

  • Retail leaders: you’ll find here in one place seven critical tools for analysing customer experience, improving format engagement and uncovering performance improvement opportunities. There is the potential to drive major change projects as a result and my team are always happy to help shape those, so do get in touch.
  • Owners and entrepreneurs: follow the ideas and advice here and you will either sharpen your current offer or find a stronger and better one. All independent retail businesses will benefit from running through this material.
  • Store managers: give yourself a head start by absorbing and learning the theory and ideas set out here. You will also uncover ...

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