January 2017
Beginner
352 pages
7h 15m
English
Content preview from Smart Retail, 4th Edition
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Chapter 14
Promote or die
The squeaky wheel gets the oil.
In this chapter we explore
- thirty ways to promote the business and an analysis of their impact on the four rules of performance improvement
- how to build a down and dirty 12-month promotions planner.
But I can just do it in social media
In the previous chapter, I talked a little bit about the use of social media to build customer awareness for your retail business. This chapter should give you some ideas on the sort of promotional content you might want to fuel that social media activity with. Carefully considered promotions are important because they create interest and surprise and, in conjunction with honest pricing, are essential performance improvement tools. There are, of ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.